Client Case Study: Website Redesign for a Thriving Hair Salon in New Jersey

Client Overview:  Escape Salon, a local hair salon in business for over twenty years was in desperate need of a new website to attract women, men and children of all ages in Pompton Plains, New Jersey.

Project Overview: 

Escape Salon, located in Pompton Plains, New Jersey, has been a staple in the community for over twenty years. Undergoing several changes in ownership, the salon has recently flourished under the leadership of its current owner, Jazz. She has revitalized Escape Salon into a thriving hub known for its exceptional haircuts and welcoming atmosphere.

However, the salon’s previous website was outdated and did not reflect the modern, user-friendly experience that matched the quality of service provided at Escape Salon. The website lacked the freshness and ease of navigation necessary to attract and engage a diverse clientele of women, men, and children of all ages in the local area.

The previous website suffered from crucial aspects that are necessary in a modern world where your website is just as important as the service you provide

 

  • User navigation challenges that frustrated visitors.
    • An unintuitive user interface that hindered user experience.
    • Limited accessibility, potentially deterring potential clients from fully engaging with the site.
  • Lack of Visitor Interest:
    • It failed to captivate visitors or maintain their interest.
    • There was a noticeable absence of elements that could grab attention and maintain interest.
    • The lack of compelling features may have resulted in a high bounce rate, with visitors leaving the site without exploring further..

The Website Before

old website lacked ux design

Our Objective and Goals as a New Jersey's Business Website Design Company

As a New Jersey native and someone who frequents haircuts and styles as a young woman myself, I saw an opportunity to assist Jazz in revitalizing Escape Salon’s website in Wayne, NJ.

Our ambitions were ambitious: we aimed to enhance user engagement, capture the salon’s recent transformation and mirror it on the website, highlighting new products, styles, and information tailored for young adults in northern New Jersey.

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Your Wish (Is Our Command) - Our Results:

The redesigned website for Escape Salon in New Jersey combines a fresh, visually appealing design with functionality. It features easy navigation, clear calls-to-action, and engaging visuals that rejuvenate the salon experience, akin to the feeling after a great wash and cut.