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Landscaping Website Design That Keeps Growing
CLC Landscape Design — Ringwood, New Jersey
CLC Landscape Design is an award-winning New Jersey landscape architecture firm with fifty years of work behind them and an ageing static HTML website in front of them. We rebuilt it on WordPress in five months — and we’ve been their digital partner every month since. The website was only the first five months.
Why their old landscaping website was costing them work
CLC is an award-winning New Jersey firm with more than fifty years of high-end landscape architecture behind them — pools, pavilions, outdoor kitchens, plantings, lighting. NJLCA and NJNLA excellence awards on the wall.
Their website did not say any of that. It was static HTML with no content management system, and no way for the team to add work without a developer. The gap between the craftsmanship and the digital presence was the whole problem.
- Static HTML with no content management — every update needed a developer
- No accessibility compliance and no mobile responsiveness
- Contact form emails landing in spam, so leads simply vanished
- An old gallery system that buried their best projects
- No structured portfolio pages and no clear service segmentation
- Slow, partial page loads causing drop-off before content rendered
Design thinking, applied to websites
Every project we take on follows the same five stages — CLC included. It's why the result solved a business problem rather than just looking different from what they had before.
- 01 · Empathise
Listen & Learn
User needs and business goals, before a single decision gets made.
- 02 · Define
Define the Vision
A clear user experience and page structure, agreed in writing.
- 03 · Ideate
Explore Ideas
Creative design solutions drawn from scratch — no templates, no AI.
- 04 · Prototype
Bring It to Life
Build and refine the website and the experience around it.
- 05 · Test
Test & Refine
Checked, corrected, and tuned for ongoing success after launch.
The same five stages run on every project — a one-page refresh or, in CLC's case, a seventy-four-page rebuild.
Start your projectHow we designed and built the new WordPress website
We partnered closely with CLC for over five months, working hand-in-hand with owner Rich through weekly design and strategy meetings. Every decision was made collaboratively, so the new site aligned with their evolving brand vision and their clients’ needs.
Discovery and strategy
Identified core user flows, brand tone, and the technical pain points holding the old site back.
Design and collaboration
Refined layouts and page flow with Rich and the CLC team, so every section clearly showcased the quality, scale, and craftsmanship of their work.
Development and performance
Rebuilt on WordPress with a flexible system for portfolio projects, service categories, and ongoing content — designed to scale as the business grows.
Accessibility and optimisation
Improved navigation structure, font hierarchy, and contrast for readability, while optimising load performance across desktop and mobile.
Testing and launch
Built on staging with a temporary domain so the live site never went dark, then multiple QA rounds before migrating to production.
Still here, still building
We didn’t hand over the keys and disappear. We’ve stayed on as CLC’s digital partner — keeping the site fast, secure, and accurate, and helping it grow as they add new work every season.
What changed after the new website launched
Faster, complete page loads
Partial, stalling page loads resolved to consistent, complete rendering — removing the drop-off that happened before visitors ever saw the work.
Mobile-first, rebuilt from the ground up
A rigid HTML structure replaced with a fully responsive, mobile-first layout.
Lower bounce rate, deeper engagement
Visitors move through service pages and project pages rather than landing and leaving.
Built to handle high enquiry volume
High-volume enquiries handled without performance or stability issues.
Why hosting matters far more than most people realise
You can build the fastest website in the world and still lose visitors, because a website is only ever as quick as the server it sits on. Most businesses choose a host once, on price, and never think about it again.
CLC was on HostGator shared hosting — the sort of budget plan almost every small business starts on. Fine for a brochure site with a few hundred visitors. Not fine for seventy-four image-heavy project pages, a busy contact form, and a portfolio that needs to load before someone loses patience. We moved them to Rocket managed WordPress hosting as part of the rebuild.
Server response timeHow long before anything appears at all
Shared with hundreds of other sites Dedicated resourcesImage-heavy pagesCritical for a portfolio of built work
Slows under load Built-in CDNTraffic spikesAn award, a feature, a seasonal rush
Degrades or drops Absorbs the spikeSecurity and malwareThe risk nobody budgets for until it happens
Largely your problem Scanned and patchedBackups and recoveryWhat happens the day something breaks
Often an add-on Daily, restorableSupport when it mattersWho answers, and how fast
General queue WordPress specialistsThe part most people miss: hosting is not a line item you set once and forget. It is the floor your entire website stands on — and no amount of design, content, or SEO work can lift a site above a slow server. If your pages feel sluggish and nobody can explain why, this is usually where the answer is.
A website their own team can grow
Every new project CLC completes goes onto the site by their own team, through the system we built for them. No developer ticket, no waiting, no inconsistency between page fifty and page seventy-four.
That is what “scalable” is supposed to mean, and it is the difference between a website that ages well and one that needs rebuilding in three years.
Client Satisfaction
★★★★★
“If I could give Your Wish Digital 100 stars, I would!”
I’ve worked closely with Tamara over the past five months, and I can’t recommend her website design services highly enough. She brought creative ideas to the table, worked quickly, and was incredibly responsive to the many pivots and changes that came up along the way. Our new site is a large, complex project, and Tamara knocked it out of the park. If you’re looking for someone to design a professional website for your business, stop your search here and reach out to Tamara. Working with her was a fantastic experience, and our company is excited to continue the relationship with Your Wish Digital as we grow and expand the site in the future.
– Rich Jr – CLC Landscape
Want a website that grows with your business?
Every website deserves more than a launch. It deserves a strategy, and a team that stays — here to keep your site performing today, tomorrow, and every day after.
Website Design for Award Winning CLC Landscape Design
Designing a Scalable, High-Performance Website for a Growing Landscaping Business
Client Overview:
CLC Landscape Design is an award-winning New Jersey firm specializing in high-end landscape architecture and outdoor living spaces. Their craftsmanship and reputation are top-tier — but their digital presence no longer reflected the quality of their work. The old HTML site was outdated, slow, and difficult to update, creating a disconnect between their brand and their online experience.
From Performance Issues to a Scalable, High-Performing Website
The Challenge:
When CLC came to us, their website faced several critical issues:
Built on static HTML with no CMS or custom post types, making updates tedious and inconsistent
Outdated design that lacked accessibility compliance and mobile responsiveness
Email deliverability problems (contact form messages going to spam)
Slow performance and an old gallery system that buried their best work
No structured portfolio pages or clear service segmentation
The goal: rebuild the entire digital experience from the ground up — modern, scalable, fast, and worthy of their brand legacy.
Our Approach:
We partnered closely with CLC for over five months, working hand-in-hand with owner Rich through weekly design and strategy meetings. Every design decision was made collaboratively, ensuring the new site aligned perfectly with their evolving brand vision and client needs.
We launched the project on a staging environment with a temporary domain, allowing us to rebuild the site without disrupting their live presence — a crucial step for maintaining business continuity.
A Collaborative Redesign Process Focused on Performance and Usability
The Process:
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Discovery & Strategy – Identified core user flows, brand tone, and technical pain points.
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Design & Collaboration – Worked closely with Rich and the CLC team to refine layouts and page flow, ensuring each section clearly showcased the quality, scale, and craftsmanship of their landscaping projects.
-
Development & Performance – Rebuilt the website on WordPress using Crocoblock’s JetEngine to implement custom post types and dynamic templates, creating a flexible system for portfolio projects, service categories, and ongoing content—designed to scale as the business grows.
-
Accessibility & Optimization – Improved navigation structure, font hierarchy, and contrast for better readability while optimizing load performance across desktop and mobile devices.
-
Testing & Launch – Performed multiple QA rounds before migrating from staging to production, ensuring a seamless transition.
Key Features
Dynamic Portfolio System: Built with JetEngine custom post types and advanced filters, allowing visitors to easily browse CLC’s work by category, location, or service type.
Scalable Architecture: The site is structured to support future service expansions without major redesigns.
Improved Deliverability: Fixed contact forms and DNS records to resolve email spam issues.
Modern, Accessible Design: A clean, responsive layout optimized for both performance and accessibility.
Results & Impact
- Improved page load performance from partial loading isues to full, consistent 100%load completion, elminating user drop-off caused by stalled page rendering.
- Mobile responsiveness redesigned from the group up, replacing a previously ridged HTML structure with fully responsive, mobile first layout.
- Bounce rate reduction, with users now engaging more deeply across service pages and project pages.
- High-volume lead handling, supporting 200+ form submissions per day without performance or stability issues.
The result is a faster, more reliable website that supports both user experience and business growth at scale.
CLIENT SATISFACTION
If I could give Your Wish Digital 100 stars, I would!
I’ve worked closely with Tamara over the past five months, and I can’t recommend her website design services highly enough. She brought creative ideas to the table, worked quickly, and was incredibly responsive to the many pivots and changes that came up along the way. Our new site is a large, complex project, and Tamara knocked it out of the park. If you’re looking for someone to design a professional website for your business, stop your search here and reach out to Tamara. Working with her was a fantastic experience, and our company excited to continue the relationship with Your Wish Digital as we grow and expand the site in the future.
– Rich Jr – CLC Landscape
