Sell More with a Solid Social Media Strategy
Social media has changed the way businesses operate, and it can be a great tool for driving sales. Your Wish Digital Marketing shares 4 ways to Sell More with a Solid Social Media Strategy.
What is Social Media, really?
In a nutshell, social media marketing is the use of social networks (such as Instagram, Facebook, Pinterest, and Snapchat) to promote a company’s products and services. After the pandemic and the fact that everyone on the planet was trapped inside their homes, that definition exploded.
Social Media has transformed into video posts, sharing content hourly, user generated content, tutorials, dancing videos just to name a few.
Social media is a “free” way to share your story with the world. It’s free in the sense that you don’t have to pay for the networks themselves, but you do have the option of paying for advertisements to achieve your desired result.
1.Tell Your Story
As a way to make content resonate with your audience, social media storytelling has become essential in marketing. Marketers can use social media storytelling tools to harness the emotional power of stories in their content and form strong, long-lasting relationships with their audience.
Here are 3 easy ways to start using digital marketing storytelling on your social media accounts.
- Show the human side of your brand. People connect with people, not with brands.
- Share Consecutive Posts to Tell a Bigger Story. Social media is all about posting, you must live on your account and post 2-3 times a day.
- Incorporate Story Elements into Posts. Add trending music, trending stickers and effects to grab attention
Mentioned previously that your brand should post 2-3 times a day but It depends on the social media network you are using.
- On Instagram, post between 3-7 times per week.
- On Facebook, post between 1 and 2 times a day.
- On Twitter, post between 1 and 5 Tweets a day.
- On LinkedIn, post between 1 and 5 times a day.
If you are selling a product, its better to schedule your posts in advance, you can use Facebook (Meta) Suite which is Free for Facebook users and you can cross post from Facebook to Instagram (including Reels and Stories) which is a huge timesaver.
If you provide your customers with a positive social media experience, they’re likely to recommend it to others.
Digital Marketing Statistic 2022
3.Appeal to Customers' Emotions.
It’s no surprise that emotion drives sales; you and I both know that we watch TV, movies, TikTok and listen to music, and if something resonates, you get triggered and cry, laugh, smile, get scared, and so on.
Emotion is the key to digital marketing and boosting sales of your product or service. Some ways to use emotion in your strategy is:
- Don’t overuse it
- Be real /genuine about it
- Avoid being salesy
- Make it memorable
- Use a Call to Action (to get people to click, like, comment, engage with your posts)
4. Post Videos and Pictures
Video has exploded, but it is not new; use it to your advantage by posting videos about the products you are selling, making a demo video that shows your audience how to use the products, and soliciting feedback from your customers.
By including video and images in your social media posts, you can keep your followers interested, informed, and aware of your brand.
Make your videos more entertaining by incorporating effects, music, and transitions while informing your audience (without them realizing) – this is the power of digital marketing and social media strategies.
There you have it, four ways to sell more with a solid social media strategy. We recommend making a plan and sticking to it, creating a content calendar, posting regularly, scheduling posts 1-2 months in advance, and you will see your social media explode in time. It does not happen overnight; you must understand that everything takes time (Rome was not built in a day), and that success requires hard work and time, strategy, planning, dedication, and a team. That is why we are here to help you.