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Website Design, Shopify & WordPress Development in Tuscany, Italy
Your Wish Digital builds custom websites, direct-booking platforms, Shopify stores, and multilingual SEO for businesses across Tuscany — from Pisa and Florence to Lucca, Siena, Livorno, and the hills of Chianti and the Val d'Orcia. Based locally in Pisa, we help you reach guests and customers in both Italian and English.
Work With Us →Websites built for how Tuscan businesses actually work
Tuscany runs on hospitality, craft, and food — agriturismi and boutique hotels welcoming guests from around the world, wineries and olive-oil producers shipping abroad, artisans and family businesses with generations of reputation behind them. What most of them share is a website that doesn't do that reputation justice.
We build sites designed to convert: to turn a search into a direct booking, a browser into a buyer, and an inquiry into a client — without paying away your margin to a booking platform or marketplace. And because we work in both Italian and English, your site can speak to the local market and the international one at the same time.
What we do for Tuscany businesses
Web Design & Direct Booking
Custom WordPress and direct-booking sites for agriturismi, B&Bs, and boutique hotels — built to take reservations directly and reduce reliance on Booking.com and Airbnb fees.
Shopify E-Commerce
Sell wine, olive oil, leather goods, ceramics, and specialty foods to customers in Italy, the EU, and beyond — with stores built around your catalog, shipping, and checkout.
Website Care & Support
Monthly plans covering updates, security, backups, and performance — so your site stays fast and online through peak season and beyond.
Multilingual Local SEO
Get found by travellers and locals searching in English and Italian. We optimize structure, content, and Google Business Profile so you appear when it counts.
A bilingual designer, based in Tuscany
Your Wish Digital is run by a US–Italian dual citizen. That means you get a designer who understands both the international audience your business depends on and the local context you operate in — and who is here, in your time zone, not on the other side of an ocean.
- Sites in Italian, English, or both
- Direct-booking focus that protects your margins
- Locally based, internationally experienced
- Built to convert — not just to look good
Businesses we serve across Tuscany
From the coast of the Versilia to the vineyards of Montalcino, we work with a range of Tuscan businesses, including:
- Agriturismi & farm staysDirect-booking sites that fill rooms without the platform fees
- Boutique hotels & B&BsRefined sites that match the guest experience
- Wineries & vineyardsTastings, club sign-ups, and wine sold online
- Olive oil & specialty food producersShopify stores built for shipping and export
- Restaurants & trattorieMenus, reservations, and local search visibility
- Artisans & leather goodsBrand and e-commerce for makers and ateliers
- Tour operators & experiencesBookable cooking classes, tours, and tastings
- Expat & relocation servicesBilingual sites for an international clientele
WordPress vs. Shopify for your Tuscan business
Choose WordPress if…
You run a property, a restaurant, a service, or an experience and need a flexible marketing site with direct booking and full control over content and SEO.
It integrates with booking systems, calendars, and the tools your business already uses.
Choose Shopify if…
Your main goal is selling products online — wine, oil, food, ceramics, leather — with inventory, payments, shipping, and checkout handled out of the box.
It's built to scale as your orders and export markets grow.
Moving from Wix, Squarespace, or a marketplace-only presence? If you're relying entirely on Booking.com, Airbnb, or Etsy, we can help you build a home of your own and keep more of what you earn.
Ready for a website that works as hard as you do?
Tell us about your business in Tuscany and what you're trying to grow. We'll show you exactly where your site stands and what it could become.
Get Started →