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Vacation Rental SEO
Vacation Rental SEO That Drives Direct Bookings
Own the bookings you're currently renting.
Vacation rental SEO is the work of getting your own property site to rank for the searches guests actually make — the town, the amenity, the trip. Done right, it moves repeat and high-intent travelers off the OTAs and onto your direct booking engine, where you keep the 15–20% you currently hand over in commission.
Pricing scales with how many properties you run, because each one needs its own page, its own schema, and its own reason to rank.
The math
What OTA Commissions Cost You Each Year
Every OTA booking costs you 15–20% and leaves you with nothing you can use again — no guest email, no repeat stay, no protection when the platform changes its rules. Drag to match your portfolio.
Based on a blended 17% OTA take rate. Every direct booking also gives you the guest's email — the asset the platforms never let you own.
The playbook
The Seven Pillars of Vacation Rental SEO
Technical foundation
Speed, crawlability, and clean indexation — so every property page is eligible to rank before we write a word.
Property page architecture
One page per property, headlines built as name plus location, amenity strings that match how guests search.
Location landing pages
A real page for each destination you serve, written for the traveler comparing towns, not just listings.
Local presence
Google Business Profile, citations, and map visibility for management companies and on-site operations.
Guest-intent content
Guides that answer the trip-planning questions guests ask before they ever open a booking site.
Reviews and authority
Review velocity, local partnerships, and links that tell Google you're the operator worth trusting.
Conversion and tracking
Booking-engine UX, rate parity messaging, and reporting that ties rankings to reservations.
The first six months
What You're Paying For, In Order
Search results don't move on day one. The work is sequenced so the heaviest lifting happens first and compounds from there.
Audit and foundation
Technical and keyword audit, market mapping, tracking setup, and the fixes that unblock everything after them.
Property pages rebuilt
Heading structure applied across the portfolio, plus schema hand-configured and validated for every listing.
First location pages
Destination pages live, built around the searches that bring high-intent travelers to your area.
Local and reviews
Google Business Profile optimization, citation cleanup, and a review capture system that keeps running.
Content and authority
Local area guides on a set cadence, plus link building and partnership outreach in your market.
Conversion and scale
Booking flow tightened, winning pages expanded, and the next two quarters mapped from the data.
Programs
Priced by Portfolio, Not by Promises
Pick the tier that matches how many properties you run. You can move up at any point; the setup work carries over.
Foundation
One or two properties in a single market.
$699 / month
$1,500 one-time setup · 6-month minimum
- Site architecture built for search
- Schema markup, hand-configured and validated
- Page speed and technical health
- Location page and core citations
- One local area guide each month
- Monthly performance report
Growth
Three to eight properties, one market.
$1,499 / month
$1,500 one-time setup · 6-month minimum
- Everything in Foundation
- A dedicated page for every property
- Internal linking across the portfolio
- Local link building and outreach
- Guest review capture on your own site
- Two local area guides each month
- Monthly report and strategy call
Portfolio
Nine or more properties, or several markets.
$2,999 / month
Setup fee waived · 6-month minimum
- Everything in Growth
- Architecture across multiple markets
- Migration and consolidation support
- Partnership outreach in each market
- Seasonal campaigns around your booking calendar
- Four local area guides each month
- Quarterly strategy review
Setup covers the first sixty days: technical audit, keyword mapping, site architecture, property page buildout and schema implementation. On Portfolio the setup fee is waived — at that scale the build is carried by the monthly program. Every plan runs on a six-month minimum, because that's how long organic search takes to become dependable. Anyone quoting faster is describing paid ads.
Where the traffic lands
SEO Only Pays Off on a Site Built to Convert
Rankings are half of it. The traffic has to land on your own direct booking website — real booking engine, email capture, repeat-guest offer — so the guests search sends you don't get handed straight back to the platforms. More on why property owners need their own booking site and on choosing the software to run it.
Don't have a site yet? Direct booking websites start at $4,500 for single-property owners, and SEO can be built into the site from the start instead of retrofitted later.
See direct booking websitesQuestions
Before You Commit
What is vacation rental SEO?
Vacation rental SEO is the process of optimizing a short-term rental website so it ranks in Google for destination, property, and trip-planning searches. It covers technical health, property and location pages, Google Business Profile, guest-focused content, and conversion tracking, with the goal of driving direct bookings instead of OTA reservations.
Why is there a setup fee on top of the monthly?
The first sixty days carry the heaviest work in the whole program — architecture, property pages and schema implementation. Folding that into the monthly would either raise every month's price or leave the build underfunded. Separating it keeps the ongoing fee honest.
Why a six-month minimum?
Organic search takes four to six months to become a dependable booking channel. A shorter term would mean stopping right before the work pays off, which serves neither of us.
Does this work if most of my bookings come from Airbnb?
Yes — that's the usual starting point. The goal isn't to leave the OTAs, it's to stop paying commission on the guests who would have booked you anyway: repeat stayers, referrals, and travelers who search your property by name after finding it on a platform.
Do I need a new website first?
Not always. If your current site is well built and you control it, we work with what's there. If it's a locked platform template or a booking-engine subdomain you don't own, a rebuild comes first and is quoted separately.
Can I switch tiers as I add properties?
Yes. Move up whenever your portfolio grows and the setup work already done carries over — you only pay the difference for additional property builds.
What happens after six months?
The program continues month to month, cancellable with 30 days' notice. You keep everything built: the site, the content, the schema, the rankings.
Next step
Find Out What Your Market Looks Like
A short call, your market and your properties. You'll leave knowing which search terms are winnable and roughly what it takes — whether or not you work with us.
Book a call